{"id":4326,"date":"2022-03-18T14:10:22","date_gmt":"2022-03-18T13:10:22","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/modelling\/"},"modified":"2022-03-18T14:10:22","modified_gmt":"2022-03-18T13:10:22","slug":"modelling","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/modelling\/","title":{"rendered":"Modelling"},"content":{"rendered":"<p>Meint das Erstellen von Marketing- und Mediamodellen. Grundlage solcher Berechnungen sind multivariable Statistikverfahren, vornehmlich die Regressionsanalyse. Erforderlich sind dazu umfangreiche Datenbest\u00e4nde f\u00fcr eine m\u00f6glichst gro\u00dfe Anzahl von marktbestimmenden Parametern. Die Verrechnung aller Daten bestimmt dann den Einfluss der einzelnen Parameter in einer Form, mit der dann Markt-Simulationen (z.B. 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