{"id":4323,"date":"2022-03-18T14:10:22","date_gmt":"2022-03-18T13:10:22","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/mobiles-crm\/"},"modified":"2022-03-18T14:10:22","modified_gmt":"2022-03-18T13:10:22","slug":"mobiles-crm","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/mobiles-crm\/","title":{"rendered":"Mobiles CRM"},"content":{"rendered":"<p>Hier liegt das Augenmerk auf dem standortunabh\u00e4ngigen, sprich dem mobilen Steuern, F\u00fchren und Gestalten der Beziehung zu den Kunden. Der einzige Unterschied zu CRM ohne &#8220;m&#8221; sind die verwendeten Endger\u00e4te, sog. mobile devices, wie Notebook, PDA, Mobiltelefon usw.<br \/>\nMobil bezieht sich dabei sowohl auf die Anbieterseite, wie auch auf die Kundenseite. Ziel einer solchen mobilen Kommunikation ist u.a. das Verbessern der Effizienz im Verkaufsprozess, das Sammeln neuer Kundendaten und das Festigen der Beziehungen zu profitablen Kunden.    auch     Massnahmen des Customer Relationship Management (CRM) unter Zuhilfenahme von Technologien des mobilen Internets.<br \/>\nMobil bezieht sich dabei sowohl auf die Anbieterseite, wie auch auf die Kundenseite. Ziel einer solchen mobilen Kommunikation ist u.a. das Verbessern der Effizienz im Verkaufsprozess, das Sammeln neuer Kundendaten und das Festigen der Beziehungen zu profitablen Kunden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobiles CRM<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4323","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobiles CRM - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/mobiles-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobiles CRM - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Mobiles CRM\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/mobiles-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/mobiles-crm\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/mobiles-crm\\\/\",\"name\":\"Mobiles CRM - 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