{"id":4273,"date":"2022-03-18T14:10:18","date_gmt":"2022-03-18T13:10:18","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/messefilm\/"},"modified":"2022-03-18T14:10:18","modified_gmt":"2022-03-18T13:10:18","slug":"messefilm","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/messefilm\/","title":{"rendered":"Messefilm"},"content":{"rendered":"<p>Messen sind eine weit verbreitete M\u00f6glichkeit Filme einzusetzen und diese auch im B-to-B-Sektor einem breiten Publikum nahe zu bringen. Der Messefilm bezeichnet in erster Linie das Einsatzfeld, inhaltlich kann hier nat\u00fcrlich ein Image-, Produkt- oder Unternehmensfilm zum Einsatz kommen. Am weitesten verbreitet ist der Film, der am Stand \u00fcber eine Videoprojektion oder einen Monitor gezeigt wird, um Messebesucher anzusprechen und die Kontaktaufnahme zu erleichtern. In diesem Umfeld erscheint ein 12 Minuten Film, der in ruhigen, beschaulichen Bildern die Entwicklung des Unternehmens zeigt, eher deplaziert. Ein zeitgem\u00e4\u00dfer Messefilm sollte dem Besucher in k\u00fcrzester Zeit (30 &#8211; 120 Sekunden) Impulse zur Kontaktaufnahme geben. Es gibt aber nat\u00fcrlich auch das &#8220;Standkino&#8221;, das als &#8220;Ruheplatz&#8221; innerhalb der Messe anderen Gesetzen folgt, oder auch Filme, die die Wartezeiten der Besucher \u00fcberbr\u00fccken sollen.    auch     Der Messefilm bezeichnet in erster Linie das Einsatzfeld, inhaltich kann nat\u00fcrlich ein Image-, Produkt- oder Unternehmensfilm zum Einsatz kommen. Diese Filme werden jedoch im Hinblick auf Messen erstellt und dann am eigenen Stand den (potentiellen) Kunden gezeigt. Ziel ist es, dem Besucher in k\u00fcrzester Zeit Impulse zur Kontaktaufnahme zu geben.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Messefilm<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4273","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Messefilm - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/messefilm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Messefilm - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Messefilm\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/messefilm\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/messefilm\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/messefilm\\\/\",\"name\":\"Messefilm - 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