{"id":4248,"date":"2022-03-18T14:10:16","date_gmt":"2022-03-18T13:10:16","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/mass-customization\/"},"modified":"2022-03-18T14:10:16","modified_gmt":"2022-03-18T13:10:16","slug":"mass-customization","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/mass-customization\/","title":{"rendered":"Mass Customization"},"content":{"rendered":"<p>Dieser Begriff kann mit &#8220;kundenindividueller Massenproduktion&#8221; \u00fcbersetzt werden. Bei diesem Ansatz wird versucht f\u00fcr den einzelnen Kunden ein &#8220;massgeschneidertes&#8221; Produkt mit dem identischen Aufwand herzustellen, wie f\u00fcr ein Produkt &#8220;von der Stange&#8221; ben\u00f6tigt wird. Auf den ersten Blick scheint dieser Ansatz in sich widerspr\u00fcchlich zu sein. Zieht man jedoch in Betracht, dass sich die Nachfrage nach einem Unikat und die mittlerweile vorhandenen M\u00f6glichkeiten der Variantenfertigung in der Realit\u00e4t immer mehr ann\u00e4hren, sprich sich von den Produkteigenschaften nicht mehr wesentlich unterscheiden, so l\u00f6st sich dieser Widerspruch auf.    auch     Englische Bezeichnung f\u00fcr kundenindividuelle Massenproduktion. Dieses Produktionskonzept nutzt einerseits die Vorz\u00fcge der Massenproduktion, wie Skaleneffekt, Erfahrungskurvenvorteil, Automatisierung, und andererseits tr\u00e4gt es dem wachsenden Wunsch des Kunden nach Individualisierung seines Produktes Rechnung. So kann ein Kunde sich sein individuelles Produkt selber zusammenstellen. Ein Beispiel ist der Anbieter von: my.muesli.ch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mass Customization<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4248","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mass Customization - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/mass-customization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mass Customization - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Mass Customization\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/mass-customization\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/mass-customization\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/mass-customization\\\/\",\"name\":\"Mass Customization - 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