{"id":4245,"date":"2022-03-18T14:10:15","date_gmt":"2022-03-18T13:10:15","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/marktforschung\/"},"modified":"2022-03-18T14:10:15","modified_gmt":"2022-03-18T13:10:15","slug":"marktforschung","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/marktforschung\/","title":{"rendered":"Marktforschung"},"content":{"rendered":"<p>Marktforschung hat zum Ziel, an m\u00f6glichst genaue Kenntnisse \u00fcber bestehende und potentielle Kundengruppen zu kommen. Zum Einsatz kommen hierbei verschiedenste Dinge, wie Befragungen per Telefon (CATI), Online-Befragungen, Expertenbefragungen (z.B. Delphi-Methode) oder Studiotests.    auch     Werkzeug des Marketings mit dem Ziel, m\u00f6glichst genaue Kenntnisse \u00fcber bestehende und potentielle Kundengruppen zu erhalten. Diese Erkenntnisse dienen als Grundlage f\u00fcr Entscheidungen. Zum Einsatz kommen hierbei verschiedenste Dinge, wie Befragungen per Telefon (CATI), Online-Befragungen, Expertenbefragungen (z.B. Delphi-Methode) oder Studiotests.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marktforschung<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4245","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marktforschung - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/marktforschung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marktforschung - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Marktforschung\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/marktforschung\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/marktforschung\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/marktforschung\\\/\",\"name\":\"Marktforschung - 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