{"id":4241,"date":"2022-03-18T14:10:15","date_gmt":"2022-03-18T13:10:15","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/marketing-automation\/"},"modified":"2022-03-18T14:10:15","modified_gmt":"2022-03-18T13:10:15","slug":"marketing-automation","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/marketing-automation\/","title":{"rendered":"Marketing Automation"},"content":{"rendered":"

Marketing Automation ist, wie der Begriff per se schon andeutet, das Definieren und Umsetzen von selbstst\u00e4ndig ablaufenden Prozessen im Bereich Marketing. Diese Prozesse laufen nach vorab festgelegten Regeln ab. Ein verwandter Begriff ist: KM, Kampagnen Management auch Sammelbegriff f\u00fcr Systeme, die das Marketing unterst\u00fctzen, vom Kampagnenmanagement, \u00fcber die Marketing-Enzyklop\u00e4die bis zu speziellen Planungs- und Analysetools (Data Mining). Marketing Automation ist, wie der Begriff per se schon andeutet, das Definieren und Umsetzen von selbstst\u00e4ndig ablaufenden Prozessen im Bereich Marketing. Diese Prozesse laufen nach vorab festgelegten Regeln ab.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing Automation<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4241","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"\nMarketing Automation - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Marketing Automation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/marketing-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/marketing-automation\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/marketing-automation\\\/\",\"name\":\"Marketing Automation - 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