{"id":4240,"date":"2022-03-18T14:10:15","date_gmt":"2022-03-18T13:10:15","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/marketing\/"},"modified":"2022-03-18T14:10:15","modified_gmt":"2022-03-18T13:10:15","slug":"marketing","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"

Das Marketing ist die Steuerung und F\u00fchrung eines Unternehmens aus der Sicht des Marktes. Im engeren Sinne umfasst Marketing, neben Dingen, wie Werbung, PR, Verkaufsf\u00f6rderung, Sponsoring auch die Bereiche Vertrieb und Service. Die klassischen Aufgaben des Marketing sind:
\n– Produktgestaltung
\n– Preisgestaltung
\n– Distribution
\n– Kommunikation
\nFolglich l\u00e4sst sich CRM hundertprozentig dem Marketing zuordnen. Oft sind Marketingabteilungen jedoch eher “Werbe- und Agentursteuerungsorgane”. auch Das Marketing ist die Steuerung und F\u00fchrung eines Unternehmens aus der Sicht des Marktes. Im engeren Sinne umfasst Marketing neben Dingen, wie Werbung, PR, Verkaufsf\u00f6rderung, Sponsoring auch die Bereiche Vertrieb und Service. Die klassischen Aufgaben des Marketing sind:
\n– Produktgestaltung
\n– Preisgestaltung
\n– Distribution
\n– Kommunikation.
\nFolglich l\u00e4sst sich CRM hundertprozentig dem Marketing zuordnen. Oft sind Marketingabteilungen jedoch eher “Werbe- und Agentursteuerungsorgane”.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4240","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"\nMarketing - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/marketing\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/marketing\\\/\",\"name\":\"Marketing - 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