{"id":4232,"date":"2022-03-18T14:10:14","date_gmt":"2022-03-18T13:10:14","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/ma-internet\/"},"modified":"2022-03-18T14:10:14","modified_gmt":"2022-03-18T13:10:14","slug":"ma-internet","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/ma-internet\/","title":{"rendered":"ma Internet"},"content":{"rendered":"<p>Die ma Internet wird von der -> agma ver\u00f6ffentlicht und beinhaltet die Ergebnisse der mit der agof durchgef\u00fchrten Reichweiten-Erhebung f\u00fcr station\u00e4re und mobile Werbetr\u00e4ger. Unter dem Namen \u201ema Online\u201c ist sie im Juni 2009 mit Informationen zu station\u00e4ren Angeboten erstmals erschienen. Mit Einf\u00fchrung der agof Studie digital facts im August 2015 wurden die mobilen Reichweiten erg\u00e4nzt und die Studie wurde in ma Internet umbenannt. Die methodische Grundlage der ma Internet ist ein Multi-Methodenmodell, bestehend aus einer technischen Messung der Nutzung aller teilnehmenden Angebote, einer OnSite- bzw. InApp-Befragung sowie einer bev\u00f6lkerungsrepr\u00e4sentativen Telefonbefragung.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ma Internet<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4232","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ma Internet - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/ma-internet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ma Internet - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"ma Internet\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/ma-internet\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/ma-internet\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/ma-internet\\\/\",\"name\":\"ma Internet - 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