{"id":4231,"date":"2022-03-18T14:10:14","date_gmt":"2022-03-18T13:10:14","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/ma-intermedia-plus\/"},"modified":"2022-03-18T14:10:14","modified_gmt":"2022-03-18T13:10:14","slug":"ma-intermedia-plus","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/ma-intermedia-plus\/","title":{"rendered":"ma Intermedia PLUS"},"content":{"rendered":"<p>In der ma Intermedia PLUS werden die Daten der medienindividuellen ma-Erhebungstranchen (-> agma) und des AGF?Fernsehforschungspanels gleichberechtigt in einer gemeinsamen Datei zusammengef\u00fchrt. In dieser Datei sind Kontaktchancen f\u00fcr Pressemedien (Zeitschriften, Tageszeitungen), Kino, Radio \/ Audio, TV, Internet und Plakat auswertbar. Die ma Intermedia PLuS erm\u00f6glicht somit den crossmedialen Vergleich einzelner Werbetr\u00e4ger unterschiedlicher Mediengattungen sowie die Auswertung der jeweiligen Erg\u00e4nzungen innerhalb einer Media-Kampagne.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ma Intermedia PLUS<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4231","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ma Intermedia PLUS - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/ma-intermedia-plus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ma Intermedia PLUS - 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