{"id":4226,"date":"2022-03-18T14:10:14","date_gmt":"2022-03-18T13:10:14","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/loyality-program\/"},"modified":"2022-03-18T14:10:14","modified_gmt":"2022-03-18T13:10:14","slug":"loyality-program","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/loyality-program\/","title":{"rendered":"Loyality Program"},"content":{"rendered":"<p>Die &#8220;Treue&#8221; eines Kunden wird durch eine Vielzahl von Massnahmen versucht zu steigern. Interessant dabei ist: F\u00fchlt sich ein Kunde bei einem Anbieter \u00fcber einen l\u00e4ngeren Zeitraum gut aufgehoben, so spielen Kosten und Preise eine vglw. kleine Rolle. Eine hohe Kundentreue baut sich sehr langsam auf und l\u00e4sst sich nicht &#8220;per ordre de mufti&#8221; auf die Schnelle mal einf\u00fchren. Zerst\u00f6rt hingegen ist eine hohe Kundentreu sehr schnell.    auch     Alle Arten von Kundenbindungsprogrammen zur Belohnung treuer K\u00e4ufer eines Produktes oder Nutzer einer Dienstleistung. Ziel ist die Steigerung der Treue durch eine Vielzahl von Massnahmen. Eine hohe Kundentreue baut sich sehr langsam auf und l\u00e4sst sich nicht auf die Schnelle einf\u00fchren. Zerst\u00f6ren kann man diese jedoch sehr schnell.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Loyality Program<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4226","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Loyality Program - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/loyality-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loyality Program - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Loyality Program\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/loyality-program\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/loyality-program\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/loyality-program\\\/\",\"name\":\"Loyality Program - 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