{"id":4220,"date":"2022-03-18T14:10:14","date_gmt":"2022-03-18T13:10:14","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/location-based-targeting\/"},"modified":"2022-03-18T14:10:14","modified_gmt":"2022-03-18T13:10:14","slug":"location-based-targeting","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/location-based-targeting\/","title":{"rendered":"Location-based Targeting"},"content":{"rendered":"<p>Ortsbezogene hyperlokale Ansprache anonymer Nutzer. Das zumeist mobile Endger\u00e4t \u00fcbertr\u00e4gt bei Einwilligung des Nutzers \u00fcber die Lokalisierungsfunktion (u.a. GPS) den aktuellen Aufenthaltsort. Dies erm\u00f6glicht es, Werbung gezielt an definierten Orten auszuspielen. Die Verkn\u00fcpfung mit weiteren Daten sowie die Analyse \u00fcber den zeitlichen Verlauf erm\u00f6glicht dar\u00fcber hinaus die Bildung von Zielgruppen, die unter anderem f\u00fcr Branding-Kampagnen eingesetzt werden k\u00f6nnen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Location-based Targeting<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4220","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Location-based Targeting - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/location-based-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Location-based Targeting - 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