{"id":4218,"date":"2022-03-18T14:10:13","date_gmt":"2022-03-18T13:10:13","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/location-based-services-lbs\/"},"modified":"2022-03-18T14:10:13","modified_gmt":"2022-03-18T13:10:13","slug":"location-based-services-lbs","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/location-based-services-lbs\/","title":{"rendered":"Location Based Services (LBS)"},"content":{"rendered":"<p>Location Based Services (dt. standortsbezogene Dienst) sind Dienste, die Nutzern mobiler Endger\u00e4te auf die aktuelle Aufenthaltsposition abgestimmte Informationen zur Verf\u00fcgung stellen (z. B. Restaurants, Aufenthalt von Freunden, ortsbezogene Werbung). Man unterscheidet zwischen reaktiven und proaktiven standortbezogenen Diensten. Proaktive Dienste reagieren auf bestimmte Ereignisse wie das Betreten einer bestimmten Zone, w\u00e4hrend der Nutzer die Informationen bei reaktiven Diensten explizit abfragt.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Location Based Services (LBS)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4218","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Location Based Services (LBS) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/location-based-services-lbs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Location Based Services (LBS) - 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