{"id":4217,"date":"2022-03-18T14:10:13","date_gmt":"2022-03-18T13:10:13","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/location-based-advertising-lba\/"},"modified":"2022-03-18T14:10:13","modified_gmt":"2022-03-18T13:10:13","slug":"location-based-advertising-lba","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/location-based-advertising-lba\/","title":{"rendered":"Location Based Advertising (LBA)"},"content":{"rendered":"<p>Als Location Based Advertising (dt. ortsbezogene Werbung) werden Werbema\u00dfnahmen bzw. Werbeformen bezeichnet, die Nutzern mobiler Endger\u00e4te abh\u00e4ngig von der jeweiligen Aufenthaltsposition und zugeschnitten auf den zeitlich und \u00f6rtlich aktuellen Kontext des Empf\u00e4ngers zur Verf\u00fcgung gestellt werden.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Location Based Advertising (LBA)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4217","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Location Based Advertising (LBA) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/location-based-advertising-lba\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Location Based Advertising (LBA) - 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