{"id":4208,"date":"2022-03-18T14:10:13","date_gmt":"2022-03-18T13:10:13","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/lettershop\/"},"modified":"2022-03-18T14:10:13","modified_gmt":"2022-03-18T13:10:13","slug":"lettershop","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/lettershop\/","title":{"rendered":"Lettershop"},"content":{"rendered":"<p>Versteht sich als ein Dienstleister, der die komplette Abwicklung von Aussendungen durchf\u00fchrt. Historisch auf die Medien Papier (Mailing) und Fax bezogen, jedoch zunehmend auch eine medien\u00fcbergreifende Dienstleistung. Die einzelnen Aufgaben:<br \/>\n&#8211; Planen von Mailing-Kampagnen<br \/>\n&#8211; Produzieren (Texten, Layouten, Drucken der Mailings<br \/>\n&#8211; Versenden der Mailings<br \/>\n&#8211; Optional Erfassen der R\u00fcckl\u00e4ufer<br \/>\nSehr enger Bezug zum Begriff Fulfillment.    auch     Unternehmen, das die komplette Abwicklung von Mailings (Werbebriefe) oder anderen personalisierten Sendungen durchf\u00fchrt. Anschliessend erfolgt die \u00dcbergabe an die Post. Zu den Aufgaben eines Lettershops geh\u00f6ren: Planen der Mailing-Aktion, Produzieren der Texte, Layoute, Aufkleben von Adressetiketten bzw. Drucken der Adressinformationen, Zusammentragen der einzelnen Mailing-Bestandteile und Verpacken derselben im Kuvert, Sortieren, Anliefern der Briefe beim Postamt wie auch die Erfassung der R\u00fcckl\u00e4ufer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lettershop<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4208","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lettershop - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/lettershop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lettershop - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Lettershop\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/lettershop\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/lettershop\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/lettershop\\\/\",\"name\":\"Lettershop - 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