{"id":4204,"date":"2022-03-18T14:10:12","date_gmt":"2022-03-18T13:10:12","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/lead-management\/"},"modified":"2022-03-18T14:10:12","modified_gmt":"2022-03-18T13:10:12","slug":"lead-management","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/lead-management\/","title":{"rendered":"Lead Management"},"content":{"rendered":"<p>Bezeichnet das Generieren, Verwalten, Steuern und Verteilen von Interessenten. Meist ist dieser Prozess durch geeignete CRM Software unterst\u00fctzt.    auch     Weiterentwicklungsprozess, der Informationen aus Leads. Mit Hilfe eines professionellen Lead Management Tool k\u00f6nnen vorhandene Interessentenpotentiale konsequent erfasst, bearbeitet und ausgesch\u00f6pft werden. Ziel ist eine optimale Aussch\u00f6pfung der Interessentenpotenitale durch eine optimale Betreuung jedes einzelnen Interessenten entsprechend seiner Anforderungen. 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