{"id":4191,"date":"2022-03-18T14:10:11","date_gmt":"2022-03-18T13:10:11","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/kundenmanagementprogramm\/"},"modified":"2022-03-18T14:10:11","modified_gmt":"2022-03-18T13:10:11","slug":"kundenmanagementprogramm","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/kundenmanagementprogramm\/","title":{"rendered":"Kundenmanagementprogramm"},"content":{"rendered":"<p>Dies sind Applikationen, Softwarel\u00f6sungen und Computerprogramme, die als prim\u00e4res Ziel haben, Unternehmen bei der Umsetzung von mehr Kundenorientierung und Kunden-Beziehungs-Management zu unterst\u00fctzen. Grundlage hierzu bildet die strategische Ausrichtung eines Unternehmens an der CRM-Philosophie. Weitere Ziele von CRM Software sind demzufolge:<br \/>\nIdentifizierung der (potentiellen) Kunden, Sichern und Ausbauen der Bestandskunden sowie Definition und stetiger Ausbau des Kundenwerts.<br \/>\nCRM Software integriert dazu Anwendungen und Funktionen aus Vertrieb, Marketing, Call Center und Service, damit alle Mitarbeiter im Idealfall mit einer unternehmensweit identischen Kundendatenbasis arbeiten.<br \/>\nCRM Software geht jedoch weiter als reine Customer Interaction (CIS) und Sales Force Applikationen (SFA), da nicht nur eine lose Interaktion mit dem Kunden besteht und diverse Transaktionen stattfinden, sondern da mit Hilfe der erfassten Daten und intelligenter Auswertungsmechanismen (Data Mining) eine langfristige und ertragreiche Beziehung zu den Kunden aufgebaut und gepflegt wird.     auch     Eine Software, die zur Umsetzung des CRM dient (siehe CRM). Dabei werden Ziele verfolgt, wie die Identifizierung der (potentiellen) Kunden, das Sichern und Ausbauen der Bestandskunden sowie die Definition und der stetige Ausbau des Kundenwerts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kundenmanagementprogramm<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4191","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kundenmanagementprogramm - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/kundenmanagementprogramm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kundenmanagementprogramm - 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