{"id":4190,"date":"2022-03-18T14:10:11","date_gmt":"2022-03-18T13:10:11","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/kundenloyalitaet\/"},"modified":"2022-03-18T14:10:11","modified_gmt":"2022-03-18T13:10:11","slug":"kundenloyalitaet","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/kundenloyalitaet\/","title":{"rendered":"Kundenloyalit\u00e4t"},"content":{"rendered":"<p>Auf Kundenseite wird Loyalit\u00e4t auch im Sinne von anhaltender Markentreue bzw. Gesch\u00e4fts-, Firmen- oder Ladentreue, das hei\u00dft der Treue eines Kunden zu einem bestimmten Produkt bzw. Gesch\u00e4ft, verwendet. Kundenloyalit\u00e4t impliziert Freiwilligkeit, eine emotionale Verbundenheit und zumeist auch eine mehr oder weniger aktive F\u00fcrsprache nach au\u00dfen.[9] Kundenloyalit\u00e4t kann grob in unfreiwillige, gekaufte und echte Kundenloyalit\u00e4t unterschieden werden. Unfreiwillige Kundenloyalit\u00e4t beruht auf Wechselbarrieren, vertraglichen Bindungen oder sonstigen Zw\u00e4ngen.[10] Mit Hilfe der Loyalit\u00e4tsforschung werden Marken- oder Gesch\u00e4ftstreue wissenschaftlich analysiert. Mit Hilfe des Loyalit\u00e4tsmarketings kann die Loyalit\u00e4t eines Kunden systematisch entwickelt werden. Im Markenmanagement spricht man auch von Markenloyalit\u00e4t. Als Vordenker des Loyalit\u00e4tsmarketings gilt Fred Reichheld   auch     Entspricht der Kundentreue, die durch gezielte Massnahmen wie Kundenbindung und CRM gef\u00f6rdert werden kann.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kundenloyalit\u00e4t<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4190","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kundenloyalit\u00e4t - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/kundenloyalitaet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kundenloyalit\u00e4t - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Kundenloyalit\u00e4t\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/kundenloyalitaet\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/kundenloyalitaet\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/kundenloyalitaet\\\/\",\"name\":\"Kundenloyalit\u00e4t - 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