{"id":4189,"date":"2022-03-18T14:10:11","date_gmt":"2022-03-18T13:10:11","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/kundendatenbank\/"},"modified":"2022-03-18T14:10:11","modified_gmt":"2022-03-18T13:10:11","slug":"kundendatenbank","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/kundendatenbank\/","title":{"rendered":"Kundendatenbank"},"content":{"rendered":"<p>Herzst\u00fcck jeder gezielten Marketing \u2013 Anwendung. Die Datenbank sammelt und speichert s\u00e4mtliche Informationen \u00fcber die Kunden und ihre Interessen.    auch     Bezeichnung f\u00fcr Datenbanken, die verkaufrelevante Daten speichern, die eine individualisierte und personaliserte Ansprache des Kundens erm\u00f6glichen. Es werden daher s\u00e4mtliche Informationen \u00fcber Kunden und Interessenten gespeichert, um beispielsweise f\u00fcr Serienbriefe genutzt zu werden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kundendatenbank<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4189","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kundendatenbank - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/kundendatenbank\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kundendatenbank - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Kundendatenbank\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/kundendatenbank\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/kundendatenbank\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/kundendatenbank\\\/\",\"name\":\"Kundendatenbank - 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