{"id":4182,"date":"2022-03-18T14:10:10","date_gmt":"2022-03-18T13:10:10","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/kontaktverteilung\/"},"modified":"2022-03-18T14:10:10","modified_gmt":"2022-03-18T13:10:10","slug":"kontaktverteilung","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/kontaktverteilung\/","title":{"rendered":"Kontaktverteilung"},"content":{"rendered":"<p>Die Kontaktverteilung gibt an, wie viele Personen wie h\u00e4ufig von einem Mediaplan erreicht werden und wie sich die Anzahl der Kontakte \u00fcber die erreichten Personen verteilt. Die Kontakte k\u00f6nnen in 1er Schritten oder in individuell zusammengefassten Schritten (-> Kontaktklassen) analysiert werden. Die Kontaktverteilung erg\u00e4nzt die Gesamtergebnisse eines Mediaplans um eine differenziertere Betrachtung.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kontaktverteilung<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4182","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kontaktverteilung - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/kontaktverteilung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kontaktverteilung - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Kontaktverteilung\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/kontaktverteilung\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/kontaktverteilung\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/kontaktverteilung\\\/\",\"name\":\"Kontaktverteilung - 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