{"id":4177,"date":"2022-03-18T14:10:10","date_gmt":"2022-03-18T13:10:10","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/kontakt\/"},"modified":"2022-03-18T14:10:10","modified_gmt":"2022-03-18T13:10:10","slug":"kontakt","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/kontakt\/","title":{"rendered":"Kontakt"},"content":{"rendered":"<p>Der Begriff beschreibt den \u201eKontakt\u201c einer Person mit Werbung oder einem Werbetr\u00e4ger. Werbetr\u00e4gerkontakte sind Kontakte mit Medien wie Online-Angebote, TV- oder H\u00f6rfunk-Sender, Zeitung oder Zeitschriften. Werbemittelkontakte sind die Kontakte der User mit Anzeigen oder Werbespots. Die von den agof Studien ausgewiesenen Kontakte sind Werbetr\u00e4gerkontakte und basieren auf den in der technischen Messung ermittelten -> Page Impressions. 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