{"id":4175,"date":"2022-03-18T14:10:10","date_gmt":"2022-03-18T13:10:10","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/kommunikatives-crm\/"},"modified":"2022-03-18T14:10:10","modified_gmt":"2022-03-18T13:10:10","slug":"kommunikatives-crm","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/kommunikatives-crm\/","title":{"rendered":"Kommunikatives CRM"},"content":{"rendered":"<p>Der wesentliche Punkt im Rahmen einer CRM Startegie. Kommunikation mit dem Kunden vor, w\u00e4hrend und nach dem Kauf    auch     Schnittstelle zum Kunden (Kundenkontaktpunkte). Das kommunikative CRM stellt die verschiedenen Kommunikationskan\u00e4le f\u00fcr den Kundenkontakt bereit: Telefon: Callcenter (inbound\/outbound), IVR, VRU, Voice-over-IP; Web: E-Commerce, E-Business wie E-Shopping; Messaging: Email, Voicemail, SMS; Klassisch: Brief, Fax, Face-to-Face-Kommunikation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kommunikatives CRM<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4175","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kommunikatives CRM - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/kommunikatives-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kommunikatives CRM - 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