{"id":4172,"date":"2022-03-18T14:10:10","date_gmt":"2022-03-18T13:10:10","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/kollaboratives-kundenbeziehungsmanagement\/"},"modified":"2022-03-18T14:10:10","modified_gmt":"2022-03-18T13:10:10","slug":"kollaboratives-kundenbeziehungsmanagement","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/kollaboratives-kundenbeziehungsmanagement\/","title":{"rendered":"Kollaboratives Kundenbeziehungsmanagement"},"content":{"rendered":"<p>Hier liegt das Augenmerk auf dem Steuern, F\u00fchren und Synchronisieren der verf\u00fcgbaren Kommunikationskan\u00e4le. Also Telefon, Papier, Fax, Email, WWW, SMS, WAP, etc. pp. Ziel einer solchen bidirektionalen Kommunikation ist u.a. das Sammeln neuer Kundendaten und das Festigen der Beziehungen zu profitablen Kunden.    auch     Beim kollaborativen CRM ist der Gedanke grundlegend, dass das CRM nicht nur innerhalb eines Unternehmens umgesetzt wird, sondern \u00fcber die Unternehmensgrenzen hinaus. Dies bedeutet, dass ein CRM-Konzept u.a. externe Lieferanten, externe Vertriebskan\u00e4le, externe Dienstleister, externe Logistikunternehmen miteinbezieht. So werden die Kr\u00e4fte geb\u00fcndelt und die Kunden gezielt und mit einheitlichen Zielsetzungen und klar abgegrenzten Verantwortlichkeiten angesprochen. Dabei findet eine Optimierung entlang der gesamten Wertsch\u00f6pfungskette statt und Prozesskosten, Medieneinsatz wie auch Prozessgeschwindigkeit werden weitrechender verbessert.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kollaboratives Kundenbeziehungsmanagement<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4172","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kollaboratives Kundenbeziehungsmanagement - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/kollaboratives-kundenbeziehungsmanagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kollaboratives Kundenbeziehungsmanagement - 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