{"id":4161,"date":"2022-03-18T14:10:09","date_gmt":"2022-03-18T13:10:09","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/kausalanalyse\/"},"modified":"2022-03-18T14:10:09","modified_gmt":"2022-03-18T13:10:09","slug":"kausalanalyse","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/kausalanalyse\/","title":{"rendered":"Kausalanalyse"},"content":{"rendered":"<p>Die Kausalanalyse ist ein multivariates Analyseverfahren, das auf Basis von Marktforschungsumfragen \u00fcber Interkorrelationen ein Erkl\u00e4rungsmodell der Kundenzufriedenheit liefert, also das Ausma\u00df und die Zusammenh\u00e4nge der Wirkung einzelner Produkteigenschaften auf die Kundenzufriedenheit bestimmt.    auch     Multivariates statistisches Verfahren, das den Einfluss einzelner Marken- bzw. Produktaspekte auf ein Gesamturteil bestimmt. Die Basis bilden unter anderem Analysen von Ergebissen aus Produkttests, Image- und Werbewirkungsstudien. Hiermit wird ein Erkl\u00e4rungsmodell der Kundenzufriedenheit geliefert, indem das Ausmass und die Zusammenh\u00e4nge der Wirkung einzelner Produkteigenschaften auf die Kundenzufriedenheit bestimmt wird.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kausalanalyse<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4161","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kausalanalyse - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/kausalanalyse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kausalanalyse - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Kausalanalyse\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/kausalanalyse\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/kausalanalyse\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/kausalanalyse\\\/\",\"name\":\"Kausalanalyse - 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