{"id":4156,"date":"2022-03-18T14:10:08","date_gmt":"2022-03-18T13:10:08","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/kampagnen-management\/"},"modified":"2022-03-18T14:10:08","modified_gmt":"2022-03-18T13:10:08","slug":"kampagnen-management","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/kampagnen-management\/","title":{"rendered":"Kampagnen Management"},"content":{"rendered":"<p>Das Aufsetzen, Umsetzen und Steuern von verschiedenen Inhalten \u00fcber diverse Kommunikationskan\u00e4le, um beim Empf\u00e4nger Botschaften abzusetzen oder eine Aktion zu veranlassen.    auch     Kampagnenmanagement befasst sich mit der Vermittlung von Botschaften an Kunden. Dabei ist grundlegend, dass dem richtigen Kunden zum passenden Zeitpunkt die richtige Botschaft \u00fcber den idealen Kommunikationskanal bei optimalen Kosten gesendet wird. Damit wird die Grundlage f\u00fcr langfristig stabile und profitable Kundenbeziehungen geschaffen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kampagnen Management<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4156","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kampagnen Management - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/kampagnen-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kampagnen Management - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Kampagnen Management\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/kampagnen-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/kampagnen-management\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/kampagnen-management\\\/\",\"name\":\"Kampagnen Management - 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