{"id":4154,"date":"2022-03-18T14:10:08","date_gmt":"2022-03-18T13:10:08","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/just-in-time-marketing\/"},"modified":"2022-03-18T14:10:08","modified_gmt":"2022-03-18T13:10:08","slug":"just-in-time-marketing","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/just-in-time-marketing\/","title":{"rendered":"Just-in-Time-Marketing"},"content":{"rendered":"<p>Just-in-Time-Marketing bezeichnet die richtigen Produkte, zum richtigen Zeitpunkt, im richtigen Absatzkanal dem Kunden entsprechend seiner derzeitigen Bed\u00fcrfnisse anzubieten. Deshalb sind die latenten, noch nicht artikulierten Bed\u00fcrfnisse von Kunden fr\u00fchzeitig zu erkennen. Diese Fr\u00fchaufkl\u00e4rung der Kundenbed\u00fcrfnisse ist bei immer k\u00fcrzer werdenden Innovationszyklen von gro\u00dfer Bedeutung.    auch     Marketingauspr\u00e4gung, die zum Ziel hat, die richtigen Produkte, zum richtigen Zeitpunkt, im richtigen Absatzkanal dem Kunden entsprechend seiner Bed\u00fcrfnisse anzubieten. Deshalb sind die latenten, noch nicht artikulierten Bed\u00fcrfnisse von Kunden fr\u00fchzeitig zu erkennen. Diese Fr\u00fchaufkl\u00e4rung der Kundenbed\u00fcrfnisse ist bei immer k\u00fcrzer werdenden Innovationszyklen von gro\u00dfer Bedeutung.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just-in-Time-Marketing<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4154","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Just-in-Time-Marketing - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/just-in-time-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Just-in-Time-Marketing - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Just-in-Time-Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/just-in-time-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/just-in-time-marketing\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/just-in-time-marketing\\\/\",\"name\":\"Just-in-Time-Marketing - 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