{"id":4121,"date":"2022-03-18T14:10:06","date_gmt":"2022-03-18T13:10:06","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/integrierte-verarbeitung\/"},"modified":"2022-03-18T14:10:06","modified_gmt":"2022-03-18T13:10:06","slug":"integrierte-verarbeitung","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/integrierte-verarbeitung\/","title":{"rendered":"Integrierte Verarbeitung"},"content":{"rendered":"<p>Die wichtigste Leistung der agof ist die Umwandlung von Clients in Unique User, also die Nutzer vor den Bildschirmen und Screens. Dazu wurden bereits f\u00fcr die Studien internet facts und mobile facts Data Mining- und Modelling-Verfahren eingesetzt. F\u00fcr die agof digital facts wurden diese weiterentwickelt und verarbeiten seitdem automatisiert die station\u00e4re und mobile Nutzungs- und Befragungsdaten gemeinsam in einem integrierten Verfahren. Dies erm\u00f6glicht die gleichzeitige und vor allem \u00fcberschneidungsfreie Betrachtung station\u00e4rer und mobiler Werbetr\u00e4ger. Im Zuge der methodischen Optimierung f\u00fcr die daily digital facts wurde dabei zus\u00e4tzlich ein virtuelles Panels von ca. 150.000 gebildeten Nutzern installiert, mithilfe dessen t\u00e4glich \u00fcber Nacht die Erstellung der daily digital facts erfolgt.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integrierte Verarbeitung<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4121","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Integrierte Verarbeitung - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/integrierte-verarbeitung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integrierte Verarbeitung - 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