{"id":4106,"date":"2022-03-18T14:10:04","date_gmt":"2022-03-18T13:10:04","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/indirektes-click-to-play\/"},"modified":"2022-03-18T14:10:04","modified_gmt":"2022-03-18T13:10:04","slug":"indirektes-click-to-play","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/indirektes-click-to-play\/","title":{"rendered":"Indirektes Click-to-Play"},"content":{"rendered":"<p>Im Vergleich zum aktiven \u201cClick-to-Play\u201d best\u00e4tigt der User beim indirekten Click-to-Play sein Interesse an Videorezeption\/Videokonsum in passiver Weise. Wird beispielsweise ein Layer als Full-Screen \u00fcber eine Seite gelegt und der Bewegtbildinhalt abgespielt, hat der User die M\u00f6glichkeit, das Video jederzeit pausieren zu lassen oder bei Desinteresse den Layer komplett zu schlie\u00dfen. L\u00e4sst der User allerdings weitere Inhalte laufen und somit den Player ge\u00f6ffnet, wird dies als Interesse gedeutet und technisch erfasst. Somit \u201estimmt\u201c der User dem Ablauf dieses von ihm initiierten Videoinhalts (mindestens jeweils z\u00e4hltechnisch registriert) zu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indirektes Click-to-Play<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4106","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Indirektes Click-to-Play - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/indirektes-click-to-play\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indirektes Click-to-Play - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Indirektes Click-to-Play\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/indirektes-click-to-play\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/indirektes-click-to-play\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/indirektes-click-to-play\\\/\",\"name\":\"Indirektes Click-to-Play - 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