{"id":4098,"date":"2022-03-18T14:10:04","date_gmt":"2022-03-18T13:10:04","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/imagewerbung\/"},"modified":"2022-03-18T14:10:04","modified_gmt":"2022-03-18T13:10:04","slug":"imagewerbung","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/imagewerbung\/","title":{"rendered":"Imagewerbung"},"content":{"rendered":"<p>Kampagnen, die tendenziell Massenkommunikation sind    auch     Imagewerbung stellt das beworbene Produkt in einen bestimmten Zusammenhang, der auf das Produkt abf\u00e4rbt: Die von einem Zahnarzt empfohlen Zahnpasta, die vom offensichtlich erfolgreichen Manager gerauchte Qualit\u00e4tszigarette, der Fruchtsaft des Spitzensportlers. Diese Produkte erscheinen gef\u00fchlsm\u00e4ssig hochwertiger. Ziel ist, aufzukl\u00e4ren, zu informieren und zu positionieren und so ein bestimmtes Image zu \u00fcbermitteln.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagewerbung<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4098","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Imagewerbung - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/imagewerbung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imagewerbung - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Imagewerbung\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/imagewerbung\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/imagewerbung\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/imagewerbung\\\/\",\"name\":\"Imagewerbung - 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