{"id":4068,"date":"2022-03-18T14:10:01","date_gmt":"2022-03-18T13:10:01","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/hbbtv-hybrid-broadcast-broadband-tv\/"},"modified":"2022-03-18T14:10:01","modified_gmt":"2022-03-18T13:10:01","slug":"hbbtv-hybrid-broadcast-broadband-tv","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/hbbtv-hybrid-broadcast-broadband-tv\/","title":{"rendered":"HbbTV (Hybrid broadcast broadband TV)"},"content":{"rendered":"<p>Hybrid broadcast broadband (HbbTV) ist ein internationaler technischer Standard, der interaktive TV-Dienste erm\u00f6glicht, die das lineare Fernsehprogramm erg\u00e4nzen. Es verkn\u00fcpft also Rundfunk- und Internetinhalte. Die zus\u00e4tzlichen Inhalte k\u00f6nnen erg\u00e4nzende Informationen und Services des Programmanbieters sein (z.B. Digitaler Videotext, Digitaltext, Mediathek), die als HTML5 Webseite oder als \u00fcber einen AdServer ausgespielte Werbeformate geliefert werden. Daten mit geringem Umfang k\u00f6nnen auch gemeinsam mit dem TV-Signal ausgestrahlt werden. Die Aktivierung erfolgt \u00fcber die rote Taste (RedButton) auf der Fernbedienung, entsprechend machen Programmanbieter oft mit einem roten Symbol auf dem Bildschirm auf HbbTV-Angebote aufmerksam. HbbTV ist als offizieller Standard ger\u00e4te- und plattformunabh\u00e4ngig, kann also auf allen internetf\u00e4higen TV-Ger\u00e4ten genutzt werden.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HbbTV (Hybrid broadcast broadband TV)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4068","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HbbTV (Hybrid broadcast broadband TV) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/hbbtv-hybrid-broadcast-broadband-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HbbTV (Hybrid broadcast broadband TV) - 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