{"id":4062,"date":"2022-03-18T14:10:00","date_gmt":"2022-03-18T13:10:00","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/handlungsziele\/"},"modified":"2022-03-18T14:10:00","modified_gmt":"2022-03-18T13:10:00","slug":"handlungsziele","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/handlungsziele\/","title":{"rendered":"Handlungsziele"},"content":{"rendered":"<p>Damit sind Ziele gemeint, die sich auf eine konkrete Handlung beim Empf\u00e4nger beziehen. Handlungsziele bauen auf den Wirkungszielen auf und sind meist messbar: Response-, Umwandlungs-, Bestellquoten usw. Dies sollte allerdings nicht dazu f\u00fchren, dass nur die Quantit\u00e4t (z.B. Anzahl Response) im Vordergrund steht. Die Qualit\u00e4t ist ebenso wichtig (z.B. Anzahl Response mit hoher Umwandlungswahrscheinlichkeit).    auch     Bezeichnung f\u00fcr Ziele, die sich auf eine konkrete Handlung beziehen. Sie bauen auf Wirkungszielen auf und sind in der Regel messbar mittels Response-, Umwandlungs-, Bestellquoten usw.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Handlungsziele<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4062","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Handlungsziele - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/handlungsziele\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Handlungsziele - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Handlungsziele\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/handlungsziele\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/handlungsziele\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/handlungsziele\\\/\",\"name\":\"Handlungsziele - 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