{"id":4061,"date":"2022-03-18T14:10:00","date_gmt":"2022-03-18T13:10:00","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/halo-effect\/"},"modified":"2022-03-18T14:10:00","modified_gmt":"2022-03-18T13:10:00","slug":"halo-effect","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/halo-effect\/","title":{"rendered":"Halo-Effect"},"content":{"rendered":"<p>Der erzielte Werbeeffekt einer Werbemassnahme kann den Bekanntheitsgrad \u00e4hnlicher oder konkurrierender Produkte steigern, sofern die Kampagnen zu \u00e4hnlich sind.    auch     Wahrnehmungsverzerrung bei der Einsch\u00e4tzung von Menschen. Einzelne Eigenschaften einer Person (z.B. Attraktivit\u00e4t, Behinderung, sozialer Status) erzeugen einen Gesamteindruck, der die weitere Wahrnehmung einer Person \u00fcberstrahlt. Die \u00dcberstrahlung bewirkt, dass alle anderen Merkmale oder Verhaltensweisen ebenso positiv (negativ) beurteilt werden. In der Werbung ist der Halo-Effekt von Bedeutung, da Kunden bei Produkten, denen gegen\u00fcber sie positive oder negative Einstellungen besitzen, auch alle Eigenschaften dieses Produktes entsprechend positiv oder negativ beurteilen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Halo-Effect<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4061","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Halo-Effect - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/halo-effect\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Halo-Effect - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Halo-Effect\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/halo-effect\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/halo-effect\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/halo-effect\\\/\",\"name\":\"Halo-Effect - 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