{"id":4058,"date":"2022-03-18T14:10:00","date_gmt":"2022-03-18T13:10:00","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/guerilla-marketing\/"},"modified":"2022-03-18T14:10:00","modified_gmt":"2022-03-18T13:10:00","slug":"guerilla-marketing","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/guerilla-marketing\/","title":{"rendered":"Guerilla Marketing"},"content":{"rendered":"<p>Guerilla Marketing zielt darauf ab, durch ausgefallene, \u00fcberraschende, originelle, geschickte oder unterhaltsame Aktionen und Ideen kurzfristig Aufmerksamkeit zu erzeugen.    auch     Teilbereich des Marketings, der darauf abzielt, durch ausgefallene, \u00fcberraschende, originelle, geschickte oder unterhaltsame Aktionen und Ideen kurzfristig Aufmerksamkeit zu erzeugen. Dabei wird eine geringe Geldsumme eingesetzt, um kurzfristig eine grosse Wirkung zu erzielen. Guerilla-Marketing zeichnet sich durch folgende Merkmale aus: ungewohnte Werbeaussagen, neue Werbemittel, relativ kosteng\u00fcnstig, kreativ und unkonventionell, bleibt der Zielgruppe im Ged\u00e4chtnis, sorgt f\u00fcr Gespr\u00e4chsstoff.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guerilla Marketing<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4058","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guerilla Marketing - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/guerilla-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guerilla Marketing - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Guerilla Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/guerilla-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/guerilla-marketing\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/guerilla-marketing\\\/\",\"name\":\"Guerilla Marketing - Touchpoints\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#website\"},\"datePublished\":\"2022-03-18T13:10:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/guerilla-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/guerilla-marketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/guerilla-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossar\",\"item\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Guerilla Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/\",\"name\":\"Strategic CRM, marketing and sales consulting | touchpoints Switzerland\",\"description\":\"Marketing, Sales, CRM and More...\",\"publisher\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#organization\",\"name\":\"Touchpoints Consulting\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg\",\"contentUrl\":\"https:\\\/\\\/touchpoints.eu\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg\",\"width\":850,\"height\":215,\"caption\":\"Touchpoints Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guerilla Marketing - Touchpoints","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/touchpoints.eu\/en\/glossar\/guerilla-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Guerilla Marketing - Touchpoints","og_description":"Guerilla Marketing","og_url":"https:\/\/touchpoints.eu\/en\/glossar\/guerilla-marketing\/","og_site_name":"Touchpoints","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/touchpoints.eu\/en\/glossar\/guerilla-marketing\/","url":"https:\/\/touchpoints.eu\/en\/glossar\/guerilla-marketing\/","name":"Guerilla Marketing - Touchpoints","isPartOf":{"@id":"https:\/\/touchpoints.eu\/en\/#website"},"datePublished":"2022-03-18T13:10:00+00:00","breadcrumb":{"@id":"https:\/\/touchpoints.eu\/en\/glossar\/guerilla-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/touchpoints.eu\/en\/glossar\/guerilla-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/touchpoints.eu\/en\/glossar\/guerilla-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/touchpoints.eu\/en\/"},{"@type":"ListItem","position":2,"name":"Glossar","item":"https:\/\/touchpoints.eu\/en\/glossar\/"},{"@type":"ListItem","position":3,"name":"Guerilla Marketing"}]},{"@type":"WebSite","@id":"https:\/\/touchpoints.eu\/en\/#website","url":"https:\/\/touchpoints.eu\/en\/","name":"Strategic CRM, marketing and sales consulting | touchpoints Switzerland","description":"Marketing, Sales, CRM and More...","publisher":{"@id":"https:\/\/touchpoints.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/touchpoints.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/touchpoints.eu\/en\/#organization","name":"Touchpoints Consulting","url":"https:\/\/touchpoints.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/touchpoints.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/touchpoints.eu\/wp-content\/uploads\/2023\/12\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg","contentUrl":"https:\/\/touchpoints.eu\/wp-content\/uploads\/2023\/12\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg","width":850,"height":215,"caption":"Touchpoints Consulting"},"image":{"@id":"https:\/\/touchpoints.eu\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/encyclopedia\/4058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/media?parent=4058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}