{"id":4055,"date":"2022-03-18T14:10:00","date_gmt":"2022-03-18T13:10:00","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/grundangebot\/"},"modified":"2022-03-18T14:10:00","modified_gmt":"2022-03-18T13:10:00","slug":"grundangebot","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/grundangebot\/","title":{"rendered":"Grundangebot"},"content":{"rendered":"<p>Das Grundangebot ist die eigentliche Marktleistung und spielt im Angebotsmix vor allem bei schnell drehenden, eher kosteng\u00fcnstigen Produkten eine wichtige Rolle. Oft werden diese mit Direkt-Marketing-Massnahmen direkt verkauft. Bei hochpreisigen Erzeugnissen und Investitionen, die l\u00e4ngere Entscheidungswege erfordern (B2B), tritt das Grundangebot in den Hintergrund. Im Vordergrund steht hier ein Ersatzangebot, das Interesse wecken und eine Entwicklung der Beziehung zwischen dem Anbieter und dem Interessenten in Gang setzen soll.    auch<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grundangebot<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4055","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grundangebot - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/grundangebot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grundangebot - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Grundangebot\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/grundangebot\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/grundangebot\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/grundangebot\\\/\",\"name\":\"Grundangebot - 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