{"id":4043,"date":"2022-03-18T14:09:59","date_gmt":"2022-03-18T13:09:59","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/glaeserner-kunde\/"},"modified":"2022-03-18T14:09:59","modified_gmt":"2022-03-18T13:09:59","slug":"glaeserner-kunde","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/glaeserner-kunde\/","title":{"rendered":"Gl\u00e4serner Kunde"},"content":{"rendered":"<p>Die Angst, zum gl\u00e4sernen Kunden zu werden, wird vor allem durch das Internet neu belebt. Da es die Technologie prinzipiell erm\u00f6glicht, ganze Bewegungsprofile (wer ruft was zu welcher Zeit ab, und wo geht er dann hin) zu speichern, ist \u00bbBig Brother\u00ab nicht fern. Als das Werbenetz DoubleClick ank\u00fcndigte, Profile anbieter\u00fcbergreifend zu Werbezwecken zu nutzen, gingen Verbraucherorganisationen daher auf die Barrikaden. Allerdings sind zumindest die deutschen Unternehmen den strengen Auflagen der geltenden Datenschutzbestimmungen unterworfen. Siehe auch Spuren, digitale.    auch     Ein Kunde, \u00fcber den ein Unternehmen durch die Bekanntgabe seiner Daten beispielsweise mittels Kundenkarte sehr viel weiss. Solche Karten registrieren jegliche Kaufaktivit\u00e4ten des Kunden. Diese Daten werden dann f\u00fcr Marketingaktivit\u00e4ten verwendet, sodass man die Kunden, die immer mehr preisgeben, noch pers\u00f6nlicher ansprechen kann.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gl\u00e4serner Kunde<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4043","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gl\u00e4serner Kunde - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/glaeserner-kunde\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gl\u00e4serner Kunde - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Gl\u00e4serner Kunde\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/glaeserner-kunde\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/glaeserner-kunde\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/glaeserner-kunde\\\/\",\"name\":\"Gl\u00e4serner Kunde - 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