{"id":4036,"date":"2022-03-18T14:09:59","date_gmt":"2022-03-18T13:09:59","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/geraete-targeting\/"},"modified":"2022-03-18T14:09:59","modified_gmt":"2022-03-18T13:09:59","slug":"geraete-targeting","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/geraete-targeting\/","title":{"rendered":"Ger\u00e4te-Targeting"},"content":{"rendered":"<p>Unter Ger\u00e4te-Targeting bezeichnet man ein spezielles Targeting im Umfeld von mobilen Endger\u00e4ten und unterscheidet dabei zwei verschiedene Modi: Bei der \u00e4lteren Verfahrensweise handelt es sich um eine Aggregierung der Display-Gr\u00f6\u00dfen des jeweiligen Endger\u00e4tes nach unterschiedlichen Klassen gem\u00e4\u00df dem Standard der Mobile Marketing Association (MMA), um die f\u00fcr das Endger\u00e4t optimale Werbemittelgr\u00f6\u00dfe ausliefern zu k\u00f6nnen. Im Zuge der Verbreitung von Smartphones mit hochaufl\u00f6senden Displays verliert diese Spielart aber immer mehr an Bedeutung. Die mittlerweile h\u00e4ufiger genutzte Verbreitung ist das spezifische Targeting nach Hersteller (z. B. Apple oder Samsung) oder nach Produkt (z. B. iPhone 5s oder Galaxy S5).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ger\u00e4te-Targeting<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4036","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ger\u00e4te-Targeting - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/geraete-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ger\u00e4te-Targeting - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Ger\u00e4te-Targeting\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/geraete-targeting\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/geraete-targeting\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/geraete-targeting\\\/\",\"name\":\"Ger\u00e4te-Targeting - 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