{"id":4035,"date":"2022-03-18T14:09:59","date_gmt":"2022-03-18T13:09:59","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/geotargeting\/"},"modified":"2022-03-18T14:09:59","modified_gmt":"2022-03-18T13:09:59","slug":"geotargeting","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/geotargeting\/","title":{"rendered":"Geotargeting"},"content":{"rendered":"<p>Geotargeting steht f\u00fcr die Auslieferung von Werbemitteln in Abh\u00e4ngigkeit von definierten geografischen Zielgebieten. Beispiele hierf\u00fcr sind die Ansprache nach Bundesland, Stadt oder PLZ des Nutzers. Geotargeting ist grundlegend unabh\u00e4ngig vom genutzten digitalen Kanal. Je nach Angebot kann sich dabei das Geotargeting sowohl auf den Aufenthaltsort als auch auf den Wohnort des Nutzers beziehen. Dabei wird sich beim Aufenthaltsort entweder der IP-Adresse des Empf\u00e4ngers bedient oder \u2013 bei Einwilligung desjenigen \u2013 der Ortungsdienst des mobilen Endger\u00e4tes genutzt (siehe auch \u201eLocation-based Targeting\u201c).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Geotargeting<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4035","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Geotargeting - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/geotargeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geotargeting - 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