{"id":4034,"date":"2022-03-18T14:09:58","date_gmt":"2022-03-18T13:09:58","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/geomarketing\/"},"modified":"2022-03-18T14:09:58","modified_gmt":"2022-03-18T13:09:58","slug":"geomarketing","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/geomarketing\/","title":{"rendered":"Geomarketing"},"content":{"rendered":"<p>Software f\u00fcr die Eruierung und Analyse von Kundenpotenzialen innerhald eines durch den Kunden vorgegebenen geografischen Raums.    auch     Marketingauspr\u00e4gung zur Entwicklung von Massnahmen oder Strategien unter Ber\u00fccksichtigung geografisch differenzierter Fakten. Geomarketing verbindet mittels geographischen Informationssystemen Daten mit digitalen Landkarten. Dabei werden unternehmensinternen Informationen wie Kundendaten \u00fcber Koordinaten in Gebiete transferiert und  mit Markt- und Potenzialdaten verkn\u00fcpft.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Geomarketing<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4034","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Geomarketing - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/geomarketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geomarketing - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Geomarketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/geomarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/geomarketing\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/geomarketing\\\/\",\"name\":\"Geomarketing - 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