{"id":4024,"date":"2022-03-18T14:09:58","date_gmt":"2022-03-18T13:09:58","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/front-office\/"},"modified":"2022-03-18T14:09:58","modified_gmt":"2022-03-18T13:09:58","slug":"front-office","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/front-office\/","title":{"rendered":"Front Office"},"content":{"rendered":"<p>Sehr gut vergleichbar mit CRM Software, wobei der Fokus beim Front Office mehr auf der vertrieblichen und servicelastigen Seite liegt und weniger auf Seite des Marketing. Der Begriff wurde eher von den Anbietern kaufm\u00e4nnischer Software gepr\u00e4gt, da deren ERP Applikationen entsprechend Back Office L\u00f6sungen darstellen. Unter Front Office Anwendungen versteht man Einrichtungen und Applikationen, die im Bereich E-Commerce dem direkten Kundenkontakt dienen; dazu z\u00e4hlen beispielsweise Automatic Call Distribution Anlagen (ACD) im Call Center oder CRM-Systeme.    auch     Bereiche von Dienstleistungsunternehmen, die in unmittelbarem Kontakt mit den Kunden stehen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Front Office<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4024","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Front Office - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/front-office\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Front Office - 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