{"id":4019,"date":"2022-03-18T14:09:57","date_gmt":"2022-03-18T13:09:57","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/frequency-capping\/"},"modified":"2022-03-18T14:09:57","modified_gmt":"2022-03-18T13:09:57","slug":"frequency-capping","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/frequency-capping\/","title":{"rendered":"Frequency Capping"},"content":{"rendered":"<p>Beim Frequency Capping handelt es sich um ein technisches Verfahren zur Einhaltung einer maximalen Kontaktanzahl mit einem Werbemittel im Internet. Dabei wird die Werbemittelauslieferung pro Client nach Anzahl und Zeiteinheit gesteuert. Beispielweise soll ein Client pro Kampagne maximal 5 Kontakte haben. 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