{"id":3996,"date":"2022-03-18T14:09:56","date_gmt":"2022-03-18T13:09:56","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/first-price-auction\/"},"modified":"2022-03-18T14:09:56","modified_gmt":"2022-03-18T13:09:56","slug":"first-price-auction","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/first-price-auction\/","title":{"rendered":"First Price Auction"},"content":{"rendered":"<p>First Price Auction ist eine Art von Realtime Bidding. Bei einer First Price Auction zahlt der H\u00f6chstbietende und Gewinner einer Auktion genau den Preis f\u00fcr die Werbeeinblendung, den er auch geboten hat. Dabei ist unerheblich, mit welchen Geboten unterlegene Bieter an der Auktion teilgenommen haben.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First Price Auction<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3996","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First Price Auction - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/first-price-auction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First Price Auction - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"First Price Auction\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/first-price-auction\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/first-price-auction\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/first-price-auction\\\/\",\"name\":\"First Price Auction - 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