{"id":3982,"date":"2022-03-18T14:09:55","date_gmt":"2022-03-18T13:09:55","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/faktorenanalyse\/"},"modified":"2022-03-18T14:09:55","modified_gmt":"2022-03-18T13:09:55","slug":"faktorenanalyse","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/faktorenanalyse\/","title":{"rendered":"Faktorenanalyse"},"content":{"rendered":"<p>Die Faktorenanalyse ist ein multivariates Analyseverfahren zur Datenverdichtung und unterst\u00fctzt den Positionierungsansatz bei der Identifikation der von den Kunden wahrgenommenen Position im Gesamtmarkt der vom Unternehmen angebotenen Leistung. Sie filtert bei Marktforschungsumfrageergebnissen Abh\u00e4ngigkeiten zwischen den abgefragten Eigenschaften einer Leistung heraus und identifiziert hinter den Kriterien stehende Superfaktoren, die den Eigenschaftsraum des Positionierungsmodells aufspannen.    auch     Datenreduzierendes Verfahren bei dem aus einer Vielzahl von Merkmalen \u00fcbergeordnete Merkmale, sog. Faktoren, errechnet werden. In der Marktforschung wird die Faktoranalyse h\u00e4ufig verwendet, um Konsumenten eines bestimmten Produktes, einer Produktgruppe oder konkurrierender Produkte hinsichtlich ihres Entscheidungsverhaltens, der Kaufmotivationen und der Markenauswahl nach marktrelevanten Gruppen zu segmentieren.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faktorenanalyse<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3982","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Faktorenanalyse - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/faktorenanalyse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Faktorenanalyse - 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