{"id":3965,"date":"2022-03-18T14:09:53","date_gmt":"2022-03-18T13:09:53","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/event-marketing\/"},"modified":"2022-03-18T14:09:53","modified_gmt":"2022-03-18T13:09:53","slug":"event-marketing","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/event-marketing\/","title":{"rendered":"Event Marketing"},"content":{"rendered":"<p>Bezeichnet das Veranstaltungsmanagement und -marketing und ist ein Teilbereich des Marketings, der zunehmend an Bedeutung gewinnt, da viele Unternehmen verst\u00e4rkt die unmittelbare N\u00e4he zum Kunden suchen. Diese Kundenn\u00e4he l\u00e4sst sich ausgezeichnet durch gezielte Veranstaltungen oder das Unterst\u00fctzen \/ Sponsoring der geeigneten Events erreichen.    auch     Sytematische Planung von Veranstaltungen wie Messen, Konferenzen, Verkaufspr\u00e4sentationen, Investoren-Versammlungen, Pressekonferenzen, Sport- und Kulturveranstaltungen. Diese werden als absatzpolitisches Instrument oder image- und meinungsbildungsf\u00f6rdernde Massnahmen zur Durchsetzung der Unternehmensziele und zum Aufbau der Reputation durchgef\u00fchrt. Event Marketing richtet sich sehr direkt und pers\u00f6nlich an potentielle und bestehende Kunden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Event Marketing<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3965","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Event Marketing - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/event-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event Marketing - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Event Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/event-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/event-marketing\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/event-marketing\\\/\",\"name\":\"Event Marketing - 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