{"id":3950,"date":"2022-03-18T14:09:52","date_gmt":"2022-03-18T13:09:52","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/enterprise-marketing-automation\/"},"modified":"2022-03-18T14:09:52","modified_gmt":"2022-03-18T13:09:52","slug":"enterprise-marketing-automation","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/enterprise-marketing-automation\/","title":{"rendered":"Enterprise Marketing Automation"},"content":{"rendered":"<p>Allgemein eine Technologie zur automatisierten, integrierten und ganzheitlichen Verwaltung, Steuerung und Durchf\u00fchrung von Marketingaktivit\u00e4ten. EMA umfasst beispielsweise Adressengenerierung, Kampagnenausf\u00fchrung sowie gewisse Prognose- und Planungsfunktionen. EMA wird seine st\u00e4rkste Verbreitung im B2B Bereich mit dem Wachstum von E-Commerce in diesem Feld haben, und man kann davon ausgehen, dass die Mehrheit der Marketingkampagnen zwischen Unternehmen in Zukunft auf EMA \u2013 Anwendungen beruhen wird.    auch     Allgemein eine Technologie zur automatisierten, integrierten und ganzheitlichen Verwaltung, Steuerung und Durchf\u00fchrung von Marketingaktivit\u00e4ten. EMA umfasst beispielsweise Adressengenerierung, Kampagnenausf\u00fchrung sowie gewisse Prognose- und Planungsfunktionen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enterprise Marketing Automation<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3950","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enterprise Marketing Automation - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/enterprise-marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enterprise Marketing Automation - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Enterprise Marketing Automation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/enterprise-marketing-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/enterprise-marketing-automation\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/enterprise-marketing-automation\\\/\",\"name\":\"Enterprise Marketing Automation - 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