{"id":3946,"date":"2022-03-18T14:09:52","date_gmt":"2022-03-18T13:09:52","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/engagement-in-social-media\/"},"modified":"2022-03-18T14:09:52","modified_gmt":"2022-03-18T13:09:52","slug":"engagement-in-social-media","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/engagement-in-social-media\/","title":{"rendered":"Engagement in Social Media"},"content":{"rendered":"<p>Einer Studie zufolge nutzen bereits 90 Prozent der US-Unternehmen Social Media zur Vermarktung.<\/p>\n<p>Wenn du zu dieser Mehrheit geh\u00f6rst, stellt sich die Frage: Welche KPIs solltest du zur Messung deiner Bem\u00fchungen verwenden? Nun, da gibt es einige. Du kannst Metriken verwenden wie zum Beispiel:<\/p>\n<ul>\n<li>Likes<\/li>\n<li>Comments<\/li>\n<li>Shares<\/li>\n<li>Conversions<\/li>\n<li>Followers<\/li>\n<\/ul>\n<p>Denke daran, dass es, auch wenn du Social Media f\u00fcr Marketingzwecke nutzt, nicht ausschlie\u00dflich um Marketing gehen sollte. Wenn einige deiner KPIs schlecht sind, k\u00f6nnte es daran liegen, dass du deinen Anh\u00e4ngern nicht gen\u00fcgend n\u00fctzliche und informative Inhalte bieten<\/a>.\u00a0<strong>Experimentiere mit unterschiedlichen Content-Formaten<\/strong>, um deine Kennzahlen zu verbessern.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Engagement in Social Media<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3946","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engagement in Social Media - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/engagement-in-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engagement in Social Media - 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