{"id":3939,"date":"2022-03-18T14:09:52","date_gmt":"2022-03-18T13:09:52","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/e-mail-engagement\/"},"modified":"2022-03-18T14:09:52","modified_gmt":"2022-03-18T13:09:52","slug":"e-mail-engagement","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/e-mail-engagement\/","title":{"rendered":"E-Mail-Engagement"},"content":{"rendered":"<p><a href=\"https:\/\/unternehmer.de\/marketing-vertrieb\/571-so-wird-ihr-newsletter-auch-gelesen-9-tipps-zum-betreff-einer-e-mail\" target=\"_blank\" rel=\"noreferrer noopener\">\u00d6ffnen aktuelle oder potenzielle Kunden deine E-Mails<\/a>? Klicken Sie sich durch sie hindurch? F\u00fchren sie die Aktion aus, die du dir w\u00fcnschst? Wenn du das nicht wei\u00dft, wirst du viel Zeit damit verbringen,\u00a0<strong>E-Mails ins Leere versenden<\/strong>. Aus diesem Grund sind Metriken zum E-Mail-Engagement auch so wichtig.<\/p>\n<p>Du kannst den Prozentsatz der Empf\u00e4nger messen, die E-Mails \u00f6ffnen, sich durch sie hindurchklicken und zu zahlenden KundInnen werden.<\/p>\n<p>Durch die Messung dieser Art von Metriken kannst du deine E-Mails so ver\u00e4ndern, dass sie effektiver sind.\u00a0<a href=\"https:\/\/unternehmer.de\/marketing-vertrieb\/210899-a-b-test-mail\" target=\"_blank\" rel=\"noreferrer noopener\">F\u00fchre einige A\/B-Tests durch<\/a>, bei denen du eine E-Mail an eine Gruppe und eine\u00a0<strong>Variation der E-Mail<\/strong>\u00a0an eine andere Gruppe sendest. Finde heraus, was erfolgreicher ist. Du kannst Engagement messen und Dinge testen wie:<\/p>\n<ul>\n<li>Farben<\/li>\n<li>Wortlaut<\/li>\n<li>E-Mail-Betreffzeilen<\/li>\n<li>Erm\u00e4\u00dfigungen oder Angebote<\/li>\n<li>Bildmaterial<\/li>\n<\/ul>\n<p>Achtung vergiss nicht, dass nicht alle Kunden immer reagieren. Newsletter werden nur von ca. 30 % von den Interessenten oder KundInnen ge\u00f6ffnet. Sollte diese Rate im Verlauf sinken, stimmen deine Inhalte nicht mehr f\u00fcr die Zielgruppe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-Mail-Engagement<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3939","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Mail-Engagement - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/e-mail-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Mail-Engagement - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"E-Mail-Engagement\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/e-mail-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/e-mail-engagement\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/e-mail-engagement\\\/\",\"name\":\"E-Mail-Engagement - 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