{"id":3912,"date":"2022-03-18T14:09:50","date_gmt":"2022-03-18T13:09:50","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/dynamisches-retargeting\/"},"modified":"2022-03-18T14:09:50","modified_gmt":"2022-03-18T13:09:50","slug":"dynamisches-retargeting","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/dynamisches-retargeting\/","title":{"rendered":"Dynamisches Retargeting"},"content":{"rendered":"<p>Eine Sonderform des Retargeting ist dynamisches Retargeting. Auch hier basiert die angestrebte Zielgruppe auf Nutzern, die bereits vorab eine gewisse (Re-) Aktion auf einer Webseite gezeigt haben, zus\u00e4tzlich wird aber jeweils \u00fcber Dynamic Bannering pro Nutzer ein individueller Bezug zu der betreffenden (Re-) Aktion hergestellt. So kann zum Beispiel der zuletzt in einen Warenkorb gelegte \u2013 aber nicht gekaufte Artikel \u2013 erneut angezeigt werden. Jedes Banner wird dabei nutzerindividuell dynamisch erstellt \u2013 eine besonders hohe Relevanz entsteht.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dynamisches Retargeting<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3912","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dynamisches Retargeting - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/dynamisches-retargeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dynamisches Retargeting - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Dynamisches Retargeting\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/dynamisches-retargeting\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/dynamisches-retargeting\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/dynamisches-retargeting\\\/\",\"name\":\"Dynamisches Retargeting - 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