{"id":3887,"date":"2022-03-18T14:09:48","date_gmt":"2022-03-18T13:09:48","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/display-advertising\/"},"modified":"2022-03-18T14:09:48","modified_gmt":"2022-03-18T13:09:48","slug":"display-advertising","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/display-advertising\/","title":{"rendered":"Display Advertising"},"content":{"rendered":"<p>Display Advertising ist Online-Werbung mittels grafischer Werbemittel, bei denen neben Text auch Elemente wie Animationen, Bilder oder Videos eingesetzt werden k\u00f6nnen. Bei den Werbemitteln (Display Ads) unterscheidet man in -> In-Stream Video Ads, In-Page Ads und -> Tandem Ads. Innerhalb dieser Kategorien gibt es weitere Differenzierungen. Bei den In-Stream Video Ads werden Lineare Video Ads und Non-Lineare Videos unterschieden. Die Gruppen im Bereich In Page Ads sind: -> Standardwerbeformen, -> Premium Ad Package, -> Sonderwerbeformen und -> In-Text.<br \/>\nBasis f\u00fcr die Abrechnung der Werbeleistung k\u00f6nnen Tausendkontaktpreis (TKP), Festpreise, CPC oder CPA sein. F\u00fcr die Planung von Display Ads stehen dem Markt \u00fcber die agof Markt-Media-Studie daily digital facts Reichweitendaten auf der Basis von Unique Usern zur Verf\u00fcgung.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Display Advertising<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3887","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Display Advertising - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/display-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Display Advertising - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Display Advertising\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/display-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/display-advertising\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/display-advertising\\\/\",\"name\":\"Display Advertising - 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