{"id":3886,"date":"2022-03-18T14:09:48","date_gmt":"2022-03-18T13:09:48","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/direkt-vertrieb\/"},"modified":"2022-03-18T14:09:48","modified_gmt":"2022-03-18T13:09:48","slug":"direkt-vertrieb","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/direkt-vertrieb\/","title":{"rendered":"Direkt Vertrieb"},"content":{"rendered":"<p>Der Direktvertrieb ist der Absatzkanal bei dem Unternehmen keine unternehmensexternen Absatzmittler einsetzen. Wie der Name schon andeutet, ist hierbei der unmittelbare Verkaufsprozess zwischen K\u00e4ufer und Verk\u00e4ufer des Herstellers gemeint, ohne dabei \u00fcber weitere Zwischenh\u00e4ndler zu gehen. Daher f\u00e4llt unter diesen Begriff nicht der Verkauf an der Ladentheke. Der Verkauf an der Haust\u00fcre in der Regel jedoch schon. Der K\u00e4ufer kann hierbei durchaus Endkunde (B2C) oder Gesch\u00e4ftskunde (B2B) sein. Der Begriff ist auch im direkten Zusammenhang mit Tele Sales und Tele Marketing zu sehen, da der fernm\u00fcndliche Vertriebskanal gerne f\u00fcr den unmittelbaren Verkauf von leicht verst\u00e4ndlichen Produkten und Dienstleistungen genutzt wird.    auch     Beim Direktvertrieb werden Produkte oder Dienstleistungen direkt vom Unternehmen ohne Zwischenh\u00e4ndler an den Endverbraucher verkauft.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direkt Vertrieb<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3886","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Direkt Vertrieb - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/direkt-vertrieb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direkt Vertrieb - 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