{"id":3885,"date":"2022-03-18T14:09:48","date_gmt":"2022-03-18T13:09:48","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/direkt-marketing\/"},"modified":"2022-03-18T14:09:48","modified_gmt":"2022-03-18T13:09:48","slug":"direkt-marketing","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/direkt-marketing\/","title":{"rendered":"Direkt Marketing"},"content":{"rendered":"<p>Hierunter versteht man prinzipiell die Ausrichtung von unternehmerischen Funktionen an aktuellen und potentiellen Kunden, die direkt und pers\u00f6nlich angesprochen werden. Also jenen Personen, die per direktem Kommunikationskanal, wie Besuch, Telefon, Brief, Email, Fax kontaktiert werden. Direkt Marketing wird sehr h\u00e4ufig in Kombination mit Tele Marketing, Telefonvertrieb, Lettershop und Fulfillment genannt. Der Begriff Direkt Marketing stellt sozusagen den Vorfahren von CRM dar, konnte sich jedoch nicht so recht als \u00dcberbegriff etablieren.    auch     Kommunikationsinstrument, bei dem die Zielgruppen direkt \u00fcber verschiedenste Medien angesprochen werden. Ziel ist es, die potentiellen Kunden direkt zu einer Reaktion zu veranlassen. Dies kann mittels Besuch, Telefon, Brief, Email oder Fax geschehen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direkt Marketing<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3885","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Direkt Marketing - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/direkt-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direkt Marketing - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Direkt Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/direkt-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/direkt-marketing\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/direkt-marketing\\\/\",\"name\":\"Direkt Marketing - 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