{"id":3883,"date":"2022-03-18T14:09:48","date_gmt":"2022-03-18T13:09:48","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/direct-response\/"},"modified":"2022-03-18T14:09:48","modified_gmt":"2022-03-18T13:09:48","slug":"direct-response","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/direct-response\/","title":{"rendered":"Direct Response"},"content":{"rendered":"<p>Unter Direct Response werden Kommunikationsformen verstanden, die dem Empf\u00e4nger (Adressaten) eine unmittelbare Reaktion erm\u00f6glichen, beispielsweise die Anzeige in einer Zeitschrift mit aufgeklebter Antwortkarte f\u00fcr die Zustellung von Prospekten.    auch     Teilbereich des Direktmarketings bei dem das Unternehmen mit den vorhandenen und potentiellen Kunden in Kontakt tritt. Dabei erhalten diese eine direkte Antwortm\u00f6glichkeit &#8211; das sog. Responseelement -, wodurch sie direkt mit der Unternehmung in Kontakt treten k\u00f6nnen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct Response<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3883","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Direct Response - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/direct-response\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct Response - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Direct Response\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/direct-response\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/direct-response\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/direct-response\\\/\",\"name\":\"Direct Response - 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